Post Date : Jun 27, 2013 Posted by : Tom Philips Comment :
By Tom Philips on Jun 27, 2013 in Web Design
Every year the fashion industry looks for what is new and exciting that will represent how the world "feels" at the time. Pantone's part in this yearly tradition is picking a signature color for the year. The year Pantone has picked Emerald Green as the color for 2013. This means that fashion and interior designers will be creating items that incorporate this color. If you are creating a website, it might seem that this information is not relevant to your search for the perfect color scheme. However, you might be surprised to discover how much of an impact it can have.
Emergence of Colors and Designs
Every year bright new colors and designs emerge into our culture from all sides. It is inevitable that these fashion fads will also creep into web design. Although it is fun to get a new wardrobe with every season, it is not practical for most of us. Therefore, the smart thing to do is limit your purchases of the true fashion fad items to small accents in your wardrobe to keep it fresh. The same is true for a proper color scheme for your website. Just like fashion fads soon go out of style, the colors can become outdated as well. It is best to choose web colors that are timeless like a little black dress that never goes out of style. Of course, you do not want your website to look old and out of fashion either.
Formula for Selecting Colors
To avoid going too far one way or the other with your color scheme, there is a simple technique that designers use. It helps them choose a paint color for a living room that will be timeless (most people prefer not to repaint every year), but provides a fashion forward option. The trick is to use the 60-30-10 formula. This means 60 percent of the color palette will be based on a neutral color that goes good with everything. This will be the base color for the "walls" of your website. Then a complimentary color is chosen to fit the 30 perfect requirements. This color will be used to highlight areas of interest. For instance, this is the color that might be used to make a fireplace stand out more. In a website, it might be used to highlight special pricing or an area for e-commerce actions. Now it is time to include the fashion aspect of our color scheme.
Neutral Complimentary Colors for Websites
For 90 percent of our website we have chosen colors that are neutral and timeless. The final 10 percent is dedicated to the fun color that shows our website is new and relevant. This might be where you incorporate a splash of Emerald Green on a border. The 10 percent color choice will represent the accent color for the website or a room. For instance, a designer might incorporate throw pillows with Emerald Green to give the room more "pop." The purpose is to keep the room fresh, and just like replacing throw pillows with next year's color is easier than repainting, it is much easier to replace your 10 percent accent color with the latest craze than it is to redo a whole website. So remember, keep your websites classic with neutral colors and complimentary colors. Then let the accent color show you have style.
Website for Selecting a Color Scheme
If you would like help choosing a color scheme, there are some great websites available that provide assistance. Kuler is a great example. This website allows you to view color schemes created by other designers. Color Blender is a fun tool that lets you select one color, while it generates six different shades from your initial choice. This is a great way to select a complimentary color.
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